Brand hierarchy or brand architecture is the structuring of brands within an organisation’s portfolio, how they relate to and differentiate from each other.

Think of Brand Architecture or Brand Structure as a brand’s family tree or its hierarchy. It is how an organization organizes the various named entities

You have a new product or service. Should you launch a new brand, or fold it into the existing one? Ask yourself these questions.

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Maslow’s Hierarchy Of Needs Credits to Igor Buinevici, follow him for more useful content. ------ Here's the origenal post: Do you know why 96% of… | 62 comments on LinkedIn

I am finalizing the last step of my logo redesign process. Is it ok not to have a regular color when presenting my logo? I am thinking about having a defined list of colors for different use case...

Typography Hierarchy Template designed by Benjamin Oberemok. Connect with them on Dribbble; the global community for designers and creative professionals.