As fashion and culture evolve and continue to embrace inclusivity, diversity, and individuality, we’re wondering: Is bridal keeping up?

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Sarah Alouache is all about doing bridal differently. We’re not afraid to break rules and forge our own path in the bridal world. Whether it’s unexpected design details, pairing contrasting fabrics or using cuts and techniques from the fashion world that haven’t been seen in bridal. We believe there’s no ‘one way’ to look when you’re a bride. We encourage our brides to express themselves authentically. To let their personality and everyday sense of style shine through on their wedding day…

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Effortless Italian-inspired charm meets modern minimalism, every detail of this bridal styled editorial shoot at Monserate Winery was curated to celebrate romance and timeless elegance. Sourcing ideas from the Lane, anti-bride, Vogue, I wanted to create something aspirational that resonates not only