Let's talk about 5 results that my entrepreneurial students and I have achieved by strategically building our personal brands on LinkedIn.

People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals. Understanding the difference between intent-driven and goal-driven behaviors allows for deeper levels of understanding buyers (customers). Doing so will lead you to more effective online engagement, content design, and sales conversations. The relationship between intent and goals is a very important one. Understanding this…

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Defining brand can be confusing and overwhelming. We use this brand formula (clarity + personality + connection) to take the mystery out of what is a brand.

Your personal brand = realizing your true identity. This is an incredible point in time where you can get paid for who you are, not just what you do.