Zoo Knoxville had recently undergone a new branding campaign and came to Gecko Group to create a new site wide wayfinding system that embraced the updated brand look and feel. After a site analysis we determined the layout of the Zoo was divided into two distinct zones after the entry plaza. By naming, color coding, and creating a new map with key zone features, we were better able to direct visitors and communicate all the many exhibits and experiences the Zoo has to offer.
#wayfinding
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