Your brand identity is what will make people choose you every time over your competitors. It’s what will turn your customers into your advocates. And it’s what will make your marketing efforts yield worthwhile results. #BrandIdentity #brand #marketinginflation

Graphic Design, Product Design, Branding, Adobe Illustrator, Adobe Photoshop

Free Brand Consistency Checklist What is brand consistency and why it is so important? Brand consistency is telling the same story at every touchpoint. Showing up for your audience in an aligned and focused manner. This consistency builds recognition. Recognition builds trust. Trust builds loyalty. People are much more likely to buy from a company

This past month I decided to do a rebrand of my freelance studio. My old brand didn't feel connected to my work style or personality. But I wanted to keep the same theme using bird icons so that I wasn't tasked with creating a new mission statement and br…

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