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Viviana Caponnetto | Brand Designer | logo vs FULL brand identity ✨✏️ i just love doing these! it’s always so amazing to see how much brand assets, colors, illustrations and… | Instagram

CANTINA is a fictional modern italian restaurant. It has a modern, welcoming and friendly feel, with a bold color palette, a bold logo font & playful illustrations of hands holding food and glasses. I created the brand identity and print assets, like menu, bag & tissue paper designs.The illustrations include drawings of hands holding: pizza, pasta, burgers, chicken bites, fries, spaghetti, wine & cheersing.

Prospect, a California-based specialty coffee roasting and retail company, has teamed up with design studio, Alter to create a brand identity that's buzzing with character and charm. The hand-drawn illustrations combined with the peppy color combinations of blush, coral, and a rainbow gradient make the brand feel like a long-lost best friend. Prospect passes the vibe check. The identity we created for Prospect drew inspiration from the great legacy of American typographic bra

Our goal for this non profit’s branding design was to strike a balance between bold and soft, sophisticated yet fun. We used an ultra chunky logo font paired with an illustrated star character. The color palette includes pastel pink, blue, and cream contrasted by a rich plum and bright red. Interested in seeing more of our branding work? Take a look at some of our featured projects on our website.

Where will you sip and paint in the UK? Good thing we've got Pinot & Picasso studios popping up across the country. Find your local Pinot & Picasso studio.