Love the Business... not the Branding: Waffle House Edition. I wanted to zhuzh up the branding for Waffle House and really lean into the mid-century retro diner vibes. Using the grid pattern of a waffle and their diner tile for geometric shapes, vintage typography, retro colors, and the mid-century starbursts to emphasize the small town mom and pop diner aesthetic. Now I'm craving some extra crispy hashbrowns scattered, smothered and covered! #graphicdesign #brandidentity #websitedesign #...
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