Fashion collaboration

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Burberry is hoping its first “social retail store” in China’s tech capital Shenzhen will help build stronger ties with some of its most important Asian customers: young tech-savvy Chinese customers.  The new store, launching today, is 5,800-square-foot, designed through a partnership with Chinese tech giant Tencent Technology, and will rely heavily on the WeChat mini-program to reward consumers for engaging with the brand, both online and in store. Social Retail, Digital Activation, Tie Display, Interactive Retail, Ar Fashion, Digital Retail, Retail Trends, Secret Menu Items, Experiential Design

Burberry is hoping its first “social retail store” in China’s tech capital Shenzhen will help build stronger ties with some of its most important Asian customers: young tech-savvy Chinese customers. The new store, launching today, is 5,800-square-foot, designed through a partnership with Chinese tech giant Tencent Technology, and will rely heavily on the WeChat mini-program to reward consumers for engaging with the brand, both online and in store.

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