The primary difference between micro and macro environment is that the micro environmental factors are controllable by the business, however, the macroeconomic variables are uncontrollable.

Regardless of any field, all businesses are dependent on a certain environment. That environment brings both opportunities, challenges and potential risks to businesses. Hence, Understanding the marketing environment and its importance is the vital ste...

Classic research by Malcolm Knowles decades ago identified a set of six adult learning principles pertaining to how adults learn differently from children (pedagogy). These principles are used to more effectively design, develop, and deliver effective adult learning events. The resulting philosophy from his study is called the Adult Learning Theory or Andragogy.

The primary difference between micro and macro environment is that the micro environmental factors are controllable by the business, however, the macroeconomic variables are uncontrollable.

The Micro environment

Find out how micro and macro environment factors can impact on marketing activities and overall marketing strategy.

Photo about Macro photography of an electronic circuit board. Image of power, circuits, electrical - 153223

This Hub provides a basic introduction to many of the "macro level" considerations affecting a company's ability to be/stay in business.