SIMILARITY: According to Gestalt theory, when we perceive similarity in a design, our eye picks up the pattern or configuration of the similar elements.

IMPLIED//NEGATIVE SPACE

This picture represents the Gestalt Principle of Similarity. The similarity is with the circles.

You might not expect Gestalt psychology to have any relation to the field of web design, but the truth is that there is a relation and one that is pretty strong. As web design developed tremendously in the past few years, it should come as no surprise that more and more people have learned about the theory of mind and the gestalt effect, the latter appealing to our senses and helping us see an image as a whole and not as a set of unrelated elements.

Continuation and similarity drives us to see one "S" like shape

Good Continuation

Our class recently spent some time studying one of my favorite concepts to teach, Gestalt theory. Gestalt theory refers to the brain’s need to make sense of the world around it. Our brains ma…

Plate IV #architecture #gestalt #design

Gestalt is a German word that carries a lot of importance, especially for us as designers. Its principles can show just how much this little word encompasses!

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