In today’s society, we’re constantly told that in order to be happy and successful, we need to consume more. We’re encouraged to buy bigger and better houses, c…

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Escaping excessive consumption is not an easy battle. But it is a battle worth fighting because it robs us of life far more than we realize.

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Over-consumption is at the root of the planet’s #environmental crisis. Consumption of fast fashion, flights, Black Friday-discounted gadgets – has become the primary driver of ecological crisis. We are devouring the planet’s resources at a rate 1.8 (2023) times faster than it can regenerate. When people buy less stuff, you get immediate drops in emissions, resource consumption and #pollution. That doesn’t just mean fewer physical things; it’s also less electricity, travel and eating out. 💥

a graffittied phrase that can be read both ways inspired Vivienne Westwood's anti consumerism.

The latest trend called Underconsumption Core is minimalism 2.0 and just might finally help slow the overconsumption upswing we've been facing

If your social algorithms are anything like mine, you'll have seen the Underconsumption Core trend all over your explore pages 😉 And we love too see it! Overconsumption and fast fashion have warped our idea of what is a normal, balanced way of living, so celebrating it's opposite can hopefully get society to embrace conscious consumerism. Share how you’re living your best underconsumption core lifestyle! 👇 Love, Gaiana 💚 #GaianaLiving #earthfriendlyliving #earthfriendly…