Athletics refreshed Chrome’s brand identity to depict a more personal kind of productivity–real people finding meaning in their daily activities, building confidence through accomplishment..Google Chrome

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Baffled about what to do with your worst-performing employees? Reward them with a trip to the Cannes Lions festival in the south of France this summer! That's the tongue-in-cheek message of the festival's official ad campaign, which launches Monday. Don't think of it as a reward. Think of it as an investment in creativity. After all, as the tagline points out, sending underperforming staff to Cannes as delegates is "cheaper than severance."

Creative Advertising Campaign

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Creative Advertising Campaign