Aurora James, founder of Brother Vellies, takes us through her evening routine, complete with the rituals that keep her centered.

Aurora James 🦢 on Instagram: “If you know me (and I feel like you do) you know that I often escape into my own peaceful quixotic world of plants and flowers. I’ve always…”

Aurora James 🦢 (@aurorajames) • Instagram photos and videos

Discover how Aurora James redefines workwear with vibrant colors and striking statement tops.

Aurora James: 15% Pledge

With a series of new brands signing on, including Kith, Moda Operandi, and Next Models, the initiative’s scope has expanded.

Since founding Brother Vellies in 2013, Aurora James has built a slow-fashion business that puts community empowerment first. Now she’s persuading the rest of the industry to follow her lead.

Aurora James 🦢 on Instagram: "2023 had to deal with the tides of all of my bottled up pandemic fashion lust. Presented in no particular order, some of the things that brought me the most joy to put on my body this year. Thank you to all of my friends and fellow designers who played dress up with me. 👁️👄👁️"