Creative Advertising Campaign

J. Walter Thompson created Female Tribes to change the cultural narrative around women, and specifically to champion Female Capital - the value that women bring to the world as women.

The campaign’s concept is that a shopping bill shouldn’t scare, confuse, or agitate customers. The execution uses receipt bills formed into different shapes to represent each of these feelings. Body copy reassures the viewer that the hypermarket offers low prices so that one doesn’t have to worry about expenses.

It’s time for the ad industry to start celebrating a relevant awards show: The U.K.’s Chip Shop Awards, the world’s preeminent 100 percent fake ads event.

Hello, my name is Solomon, and I am a Print ADdict.

Creative Advertising Campaign

DDB New Zealand explains the rigorous research that went into ‘We Speak Late Night’