When you hear of the Māori, most people think about the haka that has gained much attention in mainstream media. However, their culture and customs go deeper than just the haka dance.

From photographer Jimmy Nelson's book, Before They Pass Away.

Across the Pacific, tattoos are etched into the culture. Finding meaning in your own ‘story on skin’ helps honor the tradition.

Whakarewarewa The Living Maori Village - Aotearoa

Maori tattoos are among the foremost distinctive tattoos within the world and have their own identity amongst the Polynesian tattoos.