The right brand ambassador can engage passersby—without being annoying. Here are some of our favorite ways public-facing street teams have helped promote brands like OGX, British Airways, Marvel, and MTV. Getting the right street-team strategy can be a balancing act. How do you effectively engage passersby—whether it's to promote a brand, sell products, or even start meaningful conversations—without disrupting their days and unintentionally causing negative brand associations?
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