Zhenya Katava @ Cushnie et Ochs Fall 2013 Ready-to-Wear

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One of the most striking features of Tokyo's beauty culture is its emphasis on flawless, glowing skin. People here take their skincare seriously and it shows. From double cleansing to layering on serums and essences, they are known for their meticulous skincare routines. And when it comes to makeup, they prefer to keep things natural and minimal, allowing their radiant skin to take center stage.