Visit the archetype directory for a brief overview of each of the twelve archetypal personas. Take the free archetype quiz and get to know yourself and others better.

Explore how understanding the 12 archetypes can shape a more meaningful and distinct brand style.

Brand Magic - How to build a brand with personality. In this much anticipated book, you will learn more about Brand Personalities than ever before.

Table of contents What happens when I find my brand’s archetype?How to determine the brand archetype?The 12 Jungian Archetypes, which one are you?The MagicianThe CreatorThe RulerThe LoverThe CaregiverThe JesterThe SageThe ExplorerThe RebelThe HeroThe EverymanThe Innocent In part 2 of this article, we delve into what goes next after choosing the archetype: how to use it, […]

Using Jung's Archetypes to Create compelling Fictional Characters in Writing

Create customer archetypes and elevate your brand by understanding the behaviors and personalities of your core customer segments. Here’s how.

Learn all about the 12 brand archetypes by Carl Jung, see examples from real brands and find out how to apply each archetype to your own brand strategy.

Brand storytelling using archetypes based on Carl Jung and other's work is an easy, intuitive and effective way to guide your brand messaging.

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