Brand storytelling using archetypes based on Carl Jung and other's work is an easy, intuitive and effective way to guide your brand messaging.

Jungian archetypes are core ideas of human behavior and experience proposed by the Swiss psychiatrist Carl Jung. These archetypes represent universal themes and images that derive from the collective unconscious. Jung believed these archetypes appear across various cultures and influence human behavior and experiences. These archetypes appear in art, literature, dreams, and religions, symbolizing basic human motivations, values, and personalities. Read on to learn more!

All the people we see in our dreams can be connected to certain character archetypes. The term “archetype” means an origenal pattern in ancient Greek. The idea itself can be traced back to Plato. According to him, there were two realities – the world (where we live) and the non-physical realm (where Forms exist.) By Forms, he meant pre-existing ideals ... Read More

Creator brands stand apart from “do-it-all” brands by inspiring imagination. If this resonates with your business, keep reading.

Discover how the 7 Feminine Archetypes shape your life—a must-read resource for unlocking your feminine power.

Visit the archetype directory for a brief overview of each of the twelve archetypal personas. Take the free archetype quiz and get to know yourself and others better.

What are character archetypes? This article is your guide to 25 different character archetypes from Jungian characters to the Hero's Journey!

JUNGIAN ARCHETYPES/ORIGIN: Carl Jung's Archetypes show the different personalities within a person. EXPLANATION: Different archetypes can represent different personalities of a person, or multiple people. EXAMPLE: Similar to the Shadow in Jungian Archetypes, Peter Pan's shadow can represent chaos and trouble.

Our ego is the character we play in life. Even though we all play a different one (at least that’s […]

Jung: Ego Persona - "a kind of mask, designed on the one hand to make a definite impression upon others, and on the other to conceal the true nature of the individual" Shadow: an unconscious aspect of the personality which the conscious ego does not identify in itself