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Luxury French clothing label Balmain has unveiled a new logo design as part of a rebranding program – the first in the company's nearly 80-year history. "Having been the Creative Director of this house for eight years, I'm not about to tear down traditions or break rules simply for the sake of breaking them," said

Pierre Balmain, in full Pierre-Alexandre-Claudius Balmain.French couturier who in 1945 founded a fashion house that made his name a byword for elegance. balmain aesthetic wallpaper/digital logo artwork design by PGupet

The new Balmain logo was created by the Paris-based firm Adulte Adulte and was a year in the making.

Trademark registration for Pierre Balmain S.A.S.. The mark consists of a circle crest design featuring the text