USP, the unique selling proposition is a marketing concept. It is about showing how an object or service differentiates and is better than its competitors.

Many business owners — particularly those who own smaller companies — spend so much time trying to eliminate weaknesses that they never fully capitalize on their strengths. One way to do so is to identify and explicate your unique selling proposition (USP). Give it some thought In a nutshell, a USP states why customers should… Read More »Does your business have a unique selling proposition?

Each interior designer has a Unique Selling Proposition. There is always a particular theme, or budget, or even a layout that they excel at serving. Therefore, in order to run a successful interior design business, you need to recognize your style and approach ideal clients who are looking for exactly your skillset. There are several factors that affect the success of an interior design firm. Let us take a look at some of the techniques you can employ to locate and approach your ideal…

Learn how to stand out from the competition and how to easily show potential clients why they need to hire YOU!

A unique selling proposition is one of the keys to developing a memorable brand. Here's how to shape your own USP, plus 8 examples for inspiration.

Learn how these 14 unique selling proposition examples can give you a leg up on the competition while inspiring your own USP to greatness.

What a Unique Selling Proposition Really Means & Why Your Business MUST Have One A unique selling proposition is what your business stands for.

The best way to sell your product? Get others to believe in it, and that's achieved through a Unique Value Proposition.

By Lydia Barley

Are you struggling to create a USP that truly sets you apart from your competitors? With this Unique Selling Proposition Template you’ll are able to define your business's most distinctive features, and show why it's worth choosing you over your competitors. Find a way to not only grab attention but also drive sales. Create your own USP in a few easy steps!