Designing brands for a living teaches you lots of important lessons. Here are 9 rules to follow for branding your business to ensure its longevity!

Some of you asked me why Visual Expression was in red in my Complete Brand infographic. This is because both Brand Identity and Brand Presence are the most visible components of a brand. I have decided to expand on what Visual Expression means by diving deeper into these segments and showing their complete list of components. I hope this infographic helps you understand why your visual expression constitutes the largest customer touchpoint for any brand. Follow @kenny.kenray for more mind...

Before you jump into the visual identity design portion of your branding, take some time to develop a comprehensive brand strategy. What is your brand vision? Who do you serve? What pain points do they have? What value are you offering to them that your competition does not?

These comparisons have been visited often, but I’m taking an approach that makes their differences easier to grasp. Branding builds identity, shaping how you are remembered. Marketing drives engagement, connecting brands with their audience. Success comes from aligning branding and marketing strategies seamlessly. Follow @kenny.kenray for more mindset shifts to branding and design. #infographics #infographic #brandmarketing #brandingdesign #marketing #brandstrategy #corporatebranding #se...

Which brings us full circle to the importance of having a brand strategy for your business. And you're in luck because this post will walk you through an

Naming and Brand Identity Design for Tagset Group, a company that offers services in finances, accounting, and web development. The brand visual identity concept extends the idea of the name that emphases the technological expertise and completeness of th…

Let’s get the facts straight, branding activities, such as designing your logo, building your website, or writing a mission statement, are not what creates your brand. Confused? This is because the brand itself lives inside the mind of the customers, so your business does not actually "create" the brand, but you can make efforts to influence the customer's perception of the brand.

Developing your brand strategy development will give your business the clarity and confidence needed to scale - read this post to learn how!

Six steps to creating a successful business image that will help you maintain a sustainable brand with loyal customers.