Bonnaroo attendees could relax in hammocks and enter to win V.I.P. passes in the "Great State Lounge" hosted by State Farm. The insurance company also provided what it called "Bonnaroo Roadside Assistance"—free services such as help with lockouts, flat tires, and dead batteries.

Discover how Pinterest, Meta, LinkedIn, TikTok, Spotify, Netflix, and other big brands dazzled attendees at this year's Cannes Lions International Festival of Creativity.

Our picks for top brand activations during the in-person return of the Cannes Lions International Festival of Creativity View the story Menu INTRODUCTION SPOTIFY PINTEREST META SNAP REDDIT TIKTOK SHUTTERSTOCK SRMG LinkedInTwitterFacebook THE CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY RETURNS Five Activation-Rich Brand Experiences By Kaylee Hultgren In a normal year (ah, to dream of such things!), the Cannes Lions […]

From oversize props to nostalgic details to interesting color choices, here are some of our favorite design details from this year's buzzy music festival.

A partnership with Journeys, the event used interactive art installations, free ticket prices, and an unexpected city choice to connect with consumers in a new way.

See photos from Spotify Revolve Festival Activation, a Festival in La Quinta, CA.

Brands at Chicago's independent music festival created participatory experiences for music fans.

To celebrate 5 years of glass skin, Peach & Lily teamed up with FTP to create an iconic glass bus pop-up highlighting their range of products.

Looking to grow awareness for your company and reach more of the consumers who really matter? These 20 brand activation ideas will help you connect with your target audience in authentic ways that move the needle for your organization.

Coachella returned and so did brands, enticing influential crowds with everything from cryo-facials to live tattoos to a curated chip dinner.