A list of psychological triggers from Joe Sugarman’s book “The AdWeek Copywriting Handbook“. You can use combinations of these to sell things better.

Here's where to find hundreds of thousands of real-life examples of everything from Facebook ads to landing pages to emails.

An exclusive example from our swipe file ... Half a Mill Ad by Eugene Schwartz - one of the many profitable marketing & rare copywriting examples from our huge archive.

In this guide, I’m going to teach you everything you need to know to consistently write high-converting email copy.

Staring at a blank page again? We’ve all been there. It can be truly terrifying when you’re out of ideas, and there’s a deadline looming. It can be truly terrifying when you’re out of ideas, and there’s a deadline looming. But if you need inspiration for your next creative project, a swipe file can be […]

This is a copywriting formula that means: Attention Transformation Interest Desire FAQ Action

This is an interesting little article about writing good headlines from a newspaper article. It has a couple of interesting anecdotes that are very helpful. This is from the New Mexico Business Journal 2004.

A value ladder is a pricing model used to encourage customers to buy more from you. Find out exactly how it works and find out how to create your own.

A swipe file is a collection of tested and proven advertising and sales letters. Keeping a swipe file is a common practice used by advertising copywriters and creative directors as a reference of ideas for projects.