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Knowing what to post on Instagram is something that clients talk to me about on a daily basis. They often feel like they are running around like a headless chicken, desperately taking photos, using different types of filters, or using templates on Canva that don’t align with their brand or messaging. Does this sound familiar?

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Many of us have experienced the desire to present ourselves in a more favorable light to our significant others, bosses, and friends. It's natural, and there's no harm in it.

By telling a compelling brand story and using emotional marketing to connect with customers, you can create a memorable brand experience that differentiates your brand from its competitors. In this article, we'll be exploring the importance of brand storytelling, emotional marketing, and how combining these strategies can help you connect with customers on a deeper level to build a strong brand.

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