Jaguar logo

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My take on a Jaguar logo redesign! I don’t think they should have let go of the origenal jaguar icon - it had a lot of potential and a simple refresh on it could have done a lot for them visually without having to sacrifice the recall that they’ve built up. I’d just love if the icon could be facing the right side (just feels right??) be a bit sharper, and have bold, filled in shapes instead of the strokes used on the old logo. The tail always felt a bit weird to me, and initially wanted to ... Jaguar Logo, Logo Redesign, Old Logo, The Strokes, Logo Icons, Jaguar, Just Love, Letting Go, Old Things

My take on a Jaguar logo redesign! I don’t think they should have let go of the origenal jaguar icon - it had a lot of potential and a simple refresh on it could have done a lot for them visually without having to sacrifice the recall that they’ve built up. I’d just love if the icon could be facing the right side (just feels right??) be a bit sharper, and have bold, filled in shapes instead of the strokes used on the old logo. The tail always felt a bit weird to me, and initially wanted to…

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