How to Make Your Puffer Jacket Look Effortlessly Cool: When it come to trends, it isn’t often that what’s “in” coincides with what’s

This post contains a paid partnership with Superdry. When Superdry challenged me to take part in their latest campaign The Superdry Jacket Icons, and create a look inspired by my favourite era, I instantly knew what I wanted to do... because when I think of Superdry outerwear, I think of their puffer jackets so that's what I chose to style. Although it may seem like the new kid on the block, puffer jackets have been around for almost a century! Growing in popularity steadily over the years…

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