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The Global Language Monitor (GLM) is a company based in Austin, Texas, that analyzes trends in the English language.
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| Company type | Media Analytics |
|---|---|
| Industry | Analytics, Public Relations |
| Founded | 1999 |
| Founder | Paul JJ Payack |
| Headquarters | , |
| Products | Olympics and World Cup Brand and Ambush Marketing Analyses, annual Top Fashion Capitals, TrendTopper MediaBuzz College Guide, Annual Top Word of the Year (#WOTY) for International and Global English), Top Business Buzzwords, Top Political Buzzwords, Top Politically(in)Correct Words |
History
editFounded in Silicon Valley in 2003 by Paul J.J. Payack, the GLM describes its role as "a media analytics company that documents, analyzes and tracks cultural trends in language the world over, with a particular emphasis upon International and Global English". In April 2008, GLM moved its headquarters from San Diego to Austin.[1]
In July 2020, GLM announced that the word covid was its Top Word of 2020 for English.[2]
The company has been repeatedly criticized by linguists for promoting misinformation about language. Writing on Language Log, the linguist Ben Zimmer accused it of "hoodwink[ing] unsuspecting journalists on a range of pseudoscientific claims".[3][4][5][6]
References
edit- ^ [1] / Finally, California sends a business we can support
- ^ Monitor, Global Language. "Global Language Monitor Announces That 'Covid' is the Top Word of 2020". www.prnewswire.com (Press release). Retrieved 2023-02-24.
- ^ Ben Zimmer (2008-11-07). "There will be passives". Language Log. Retrieved 2024-11-09.
- ^ Ben Zimmer (2009-01-03). "The "million word" hoax rolls along". Language Log. Retrieved 2024-11-09.
- ^ Grimond, John (2010-06-17). "Professorial?". The Economist. Retrieved 2024-11-09.
- ^ Mark Liberman (2009-12-20). "Like Oreos, but braver". Language Log. Retrieved 2024-11-09.