Creative strategist Sam Hennig created the ad on spec. The brand loved it and shared it globally.

Don’t Roll The #Dice Where Your #Teeth Are Concerned!

In print advertising world, agencies are bound to reflect their message solely with an image and they generally count on…

Even if I ever actually took yoga and achieved any level of flexibility before wincing in pain, I’d never be able to mimic the yoga poses in this bendy straw.

Metamucil is a remedy against constipation. An issue more people suffer from than you would expect. They just feel uncomfortable to talk about it. Our objective was clear: strengthen brand name awareness for Metamucil, link it to constipation and make the issue of constipation as 'easy to talk about' as possible. Strategic approach: Budget was limited, so we needed bold work to make impact. Secondly, we wanted to stay away from medical or pharmaceutical connotations to keep barriers low. In…