Blank Poster on Instagram: “word: Balance⁠ by: @moving.graphic / Mariana Isler⁠ .⁠ .⁠ .⁠ #poster #design #balance #digitalillustration #animation #3d #design…”

Graphic Design, Poster Design, Typography, Adobe Photoshop, Adobe Illustrator

The Principles of Design and Development, minimal poster series that we designed for our partners at Tekzenit to be a part of the brand new office’s interior design. Simplistic approach reduces the form to the minimum necessary bringing the posters closer to Geometric Abstraction paintings; being the large-scale colour accent in the clean and bright office interior.

One of the principle of design that we can see in the picture is the Balance. It's because the quadrants are balanced, what is in the right side is also in the left side and this is what we called Symmetrical Balance.

The main weight of the piece is the hand pointing at the apple towards the left side of the piece. Showing us where we "should" look while the axis of the piece is clearly on the left hand side

layout

All of my designer readers most likely carry on a rather intimate relationship with Josef Müller-Brockmann. But, for those of you who aren’t so lucky, allow me to make the necessary introduct…

This is the example of asymmetrical balance in the movie poster. The color, shape are asymmetrical, but creates a dynamic visual balance. Even with the contrast between the two different faces, it is very interesting to combine them in a symmetrical way, which kinda ironically reflects the relationship between joker and batman.