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2020 SaaS Industry Market Report: Key Global Trends & Growth Forecasts
Last year, 2020, we witnessed many key developments in the SaaS industry. Excitement has been high owing to the introduction of newer technology in SaaS. These include even more powerful AI, machine learning, and the much anticipated 5G experience. Global SaaS trends indicate that in 2021 and beyond, we will witness a great increase in […]
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39 Relevant Social Media Monitoring Statistics in 2024: Data Analysis & Market Share
Because social media is both powerful and potentially dangerous, it only makes sense for you to want to track every mention of your brand online. Social media monitoring lets you in on what other people are saying about your business, from reviews to product questions and even service repair complaints that your customers are posting […]
8 Demand Generation Monitoring Trends for 2024: New Predictions To Watch Out For
Traditionally, marketers used demand generation to fill the top of the funnel with prospective buyers. Today, however, this is no longer the case. As marketers re-evaluate their pipelines, they have started to focus on quality rather than quantity. The current focus on demand generation strategies that walk the customer through the buying journey is reflected […]
99 Search Marketing Statistics You Can’t Ignore: 2024 Data Analysis & Market Share
Search marketing refers to an online marketing technique that involves search engine optimization (SEO) and search engine marketing (SEM). It is a combination of marketing and advertising, presenting a holistic approach to promoting your brand online. With the majority of consumers conducting service and product searches online, search marketing is indeed an indispensable element in […]
8 Leading Social Media Monitoring Trends for 2024
Social media is the place to be for any company, organization, or professional that wants to reach customers or their community. With 4.6 billion people now using social media, it’s definitely a marketing channel you shouldn’t ignore. Marketers rely on social media management software to automate many of the tasks involved in creating, publishing, and […]
13 Content Marketing Trends for 2024 & New Forecasts
Nowadays, content has become the essence of marketing. Whether you choose to use blogs, videos, infographics, or user-generated content to boost your marketing efforts, your content can help you generate brand awareness, convince customers to take action, and drive revenue. With each passing year, new trends and techniques in content marketing emerge, transforming the way […]
8 Latest Search Marketing Trends for 2024 – A Look Into What’s Next Ahead
The “Great Resignation” post-pandemic does not only have implications for employers, but also for marketers that consistently strive to connect with consumers. This major shift in sentiments, which led to an increased focus on a sense of purpose, compelled marketers to rethink the way they converse with their audience, given the recent shift in customer […]
94 Vital Content Marketing Statistics in 2024: Market Share Analysis & Data
‘Content is king’ is an adage that has been proven time and again to be true in the digital marketing industry. In fact, it is even more relevant today than ever before as 4.95 billion internet users around the world can be reached, engaged, and converted by publishing great content on various channels. Content powered […]
10 Key Marketing Automation Trends for 2024
Digital tools for businesses are everywhere and marketers are among those who regularly use marketing automation software to accomplish their daily tasks. With digital marketing and social media users on the continuous rise, it’s not surprising to find out that the global marketing automation market size is projected to reach $14,180.6 million in 2030, at […]
69 Compelling Marketing Automation Statistics in 2024: Market Share & Data Analysis
One great way to alleviate many company challenges amid the COVID-19 pandemic and the Great Resignation is to introduce emerging technologies such as marketing automation software. With marketing automation, companies can work with limited resources and manpower by simplifying tasks, streamlining operations, boosting productivity, enhancing lead generation, and increasing revenue. It is important that companies […]
90 Vital ERP Software Statistics 2024: Data Analysis & Market Share
Enterprise resource planning (ERP) systems have evolved and grown to support the majority of business functions, starting with back-end operations to front-office processes. By eliminating redundant processes and automating tedious tasks, ERP software helps businesses save money while also providing employees with the information they need to make better decisions faster. Companies are increasingly using […]
13 Latest Mobile Marketing Software Trends & Forecasts for 2024 and Beyond
Mobile phones have become an indispensable part of today’s digital lifestyle. With network speeds and coverage gradually increasing, mobile use will only continue to grow exponentially in the coming years. And while having a solid strategy is important, choosing mobile marketing software will aid them in making their business grow. To help you find out […]
8 POS Software Trends for 2024: New Predictions & What Lies Beyond
In light of the COVID-19 pandemic, online shopping is quickly becoming the new norm. To keep up with the current demands of highly techy consumers, most retailers had to migrate their businesses to the cloud, and the use of POS software has become more necessary than ever. Today, a cloud-hosted POS solution is no longer […]
64 Online Sales Management Software Statistics: 2024 Market Share Analysis & Data
Sales technologies have become such powerful tools, enabling organizations and salespeople to reach their sales targets in many ways. In some cases, the tools involve online sales management software. These handy tools allow users to track tasks, follow leads, and draw reports on sales performance. They can focus on a particular segment of the sales […]
75 Key Mobile Marketing Software Statistics: 2024 Data Analysis & Market Share
The explosion of mobile use provides marketers and advertisers with an avenue to explore different tactics to effectively promote their products. Traditional marketing concepts such as the four Ps —product, price, place, and promotion— will need to fit a new medium that is capable of marketing in-app, in-game, or through location-based ads. However, more than […]
111 Crucial Field Service Management Software Statistics: 2024 Market Share & Data Analysis
Like many other industries, the field service industry has taken a hit from COVID-19. In fact, 55% of fleet managers and executives reported that the pandemic negatively impacted their businesses (Verizon Connect, 2021). But just like other industries, field service operations turned to digital tools to keep providing essential services to both end consumers and […]
57 Critical Accounting Software Statistics: 2024 Data Analysis & Market Share
The world moves fast, and the accounting industry is no exception. Market demands and intelligent technology are driving the growth of the global accounting services market, and more organizations are now recognizing the potential of accounting software in the business. In the past few years, the adoption of cloud accounting technology has changed the way […]
130 Email Marketing Software Statistics: 2024 Market Share & Data Analysis
Email marketing remains a tried and tested way to convince people to avail of products and services. While 84% of brands had to change their email marketing strategy in 2021 due to the COVID-19 pandemic (Litmus, 2021), the email marketing statistics that we will share in this post show that this channel remains one of […]
160 Crucial Digital Marketing Software Statistics: 2024 Data Analysis & Market Share
The pandemic changed the landscape of marketing significantly. Awareness of digital marketing software statistics, especially during these times, helps you understand how the market has changed, allowing you to make informed marketing strategies post-COVID-19. Note that in a 2021 worldwide survey, 48% of respondents said their digital engagement strategy and workplace strategy had completely changed […]
90 Compelling Shopping Cart Abandonment Statistics: 2024 Data, Causes, & Analysis
Online shopping makes for an exciting time for buyers as websites like Amazon, Walmart, and eBay flash the rosiest deals on a multitude of products. It is tempting to add all of them to a virtual shopping cart, and many people do so. However, in the end, not all of the items get to see […]
166 Relevant Live Chat Software Statistics: 2024 Data Analysis & Market Share
As a result of the 2020 COVID-19 pandemic, live chat has steadily grown as one of the most preferred customer service channels. In fact, along with the phone, it is the most accessible touchpoint for customers. Based on the most relevant live chat software statistics, businesses can obtain a good range of benefits by offering […]
85 Important SaaS Software Statistics 2024: Market Share & Data Analysis
Despite the pandemic, which affected many industries, the growth of cloud technology has continued at a rapid pace. Due to the new demand for cloud services, it is only logical that the software-as-a-service (SaaS) sector will grow as well. Examining SaaS software statistics in recent years shows its continuous evolution, as businesses move to off-premise […]
79 Cloud File & Document Management Software Statistics: 2024 Data Analysis & Market Share
Workers used to spend a lot of time printing, copying, filing, and searching for documents. However, now that companies have transitioned to remote work, much of those activities are being done on the cloud. With the help of document management software as well as file sharing software, organizations can digitize paper-based processes so they can […]
36 Critical Call Center Software Statistics: 2024 Data Analysis & Market Share
Despite the adoption of advanced communication technologies, call centers continue to be crucial to many businesses today. This is especially true for companies that want to meet their customers at every possible contact point. Moreover, with over 70% of consumers contacting customer support by phone (CFI Group, 2020), the use of call center software is […]
7 HR Software Trends for 2024 Explained: Top Predictions According To Experts
An onslaught of HR software trends and industry-wide developments in the past year is keeping HR professionals on their toes as they witness recent political, sociological, technological, not the least pandemic-induced developments disrupt their way of business. Foremost, remote work is now a thing, and with it, training, engagement, workflows, etc. have to be re-evaluated […]
63 Appointment Scheduling Software Statistics You Must Know: 2024 Data Analysis & Market Share
The present model of time measurement goes way back to the time of the Sumerians, in 2000 BC, yet the first booked appointment was done even long before that time. The notion of appointment scheduling was founded on convenience, in which the customer agrees to the time, venue, and meeting agenda set by the service […]
40 Professional Services Automation Software Statistics: 2024 Market Share Analysis & Data
Many companies worldwide have adjusted to the new normal, regaining pre-pandemic levels of efficiency. The professional services industry is no different, and, as a result, the global professional services market grew to just over $6 trillion in 2021. Furthermore, the increasing adoption of technology, such as artificial intelligence and professional service automation software, has helped […]
65 Lead Generation Software Statistics You Can’t Ignore: 2024 Market Share & Data Analysis
As we enter the second year of the COVID-19 pandemic, it seems that consumers and businesses now prefer the new digital reality and will have more interactions online in the future. As a result, technology like demand generation software, artificial intelligence, and automation in marketing are all likely to be part of every marketer’s arsenal […]
78 Help Desk Software Statistics You Can’t Ignore: 2024 Data Analysis & Market Share
Providing customers with the best customer support is as important as giving consumers the best products and services. This was how help desk software came to be. When an organization has one, along with other tools, It is effectively ticking off one of the essential customer experience best practices. However, it can be tempting, especially […]
62 e-Signature Software Statistics You Can’t Ignore: 2024 Market Share Analysis & Data
The pandemic has forced many organizations to embrace e-signature software. The number of organizations utilizing e-signature has climbed by 50%, while the number of individual users has increased by 13%. Post-pandemic, 69% of survey responders prefer e-signature to in-person signing. (AirSlate, 2021) Thus far, e-signature software statistics project a growing market trend to continue in […]
17 Relevant Sales Software Trends & Forecasts for 2024 You Should Know
Selling in the age of COVID has been tricky for some and exciting for those who dabble in tech. After all, the pandemic has proven to be the world’s biggest disruptor and has influenced consumer behavior. It taught sales teams to be more creative and to value customer experience to a greater extent. As such, […]
65 Marketing Software Statistics: 2024 Market Share Analysis & Data
According to 90% of marketers, digital engagement strategies completely changed during the COVID-19 pandemic (Salesforce, 2021). The marketing software industry has become more diverse with the integration of artificial intelligence (AI). If we are to examine closely the latest marketing software statistics, we will see an industry that has seen how technology can increase operational […]
84 Marketing Statistics You Must Read: 2024 Market Share & Data Analysis
The previous year was most certainly a year of transition in so many ways, especially in the marketing industry. In light of the COVID-19 pandemic, marketing teams must keep up with the constantly changing virtual and hybrid business landscapes, leveraging marketing software along the way. As most industries had to continue their operations remotely, the […]
76 Notable Work from Home Software Statistics: 2024 Market Share Analysis & Data
Although many organizations were already implementing work-from-home setups pre-pandemic, some remained skeptical about these arrangements. When COVID-19 happened, most had no choice but to cope with the new work model. Surprisingly, those who perceived remote work as unreliable realized it was not that bad after all, while those who preferred it over the office found […]
83 Vital Chatbot Software Statistics: 2024 Market Share & Data Analysis
Today, customers demand more—more results instead of interactions, more convenience instead of generalization, faster yet detailed responses, and a satisfactory omnichannel experience. Companies fulfill these urgent expectations by relying on conversational AI, specifically chatbots, to provide outstanding customer service. Aside from offering real-time help to customers, these technologies also lessen their waiting time and the […]
10 Latest Marketing Software Trends & Forecasts for 2024
Economic globalization and rapid technological advancements led to dramatic changes in the global marketing industry. Today, modern marketing puts the spotlight on customer satisfaction, placing consumers as the top priority in business operations versus sales and product quality. The myriad digital innovations existing today have also changed the way businesses bring value to their customers. […]