The ubiquity of big data is such that Gartner dropped it from their Hype Cycle of Emergent Technologies back in 2015. Across sectors, businesses are scrambling to make every function "data driven," and there’s no shortage of firms lining up to help them. The big data analytics industry is worth $122 billion -- and growing.

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Data analytics has to produce several measurable benefits for businesses. Learn about 10 smart ways to use machine learning.

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