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recently wrote “Community Management: The 90-9-1 Rule is Dead,” about how the old concept that 90% of all your followers are just lurking, 9% are engaged, and that only 1% of the community actively produces content. Sam believes this is dead and that it’s closer to 70%/20%/10%, according to some research by Paul Schneider (from back in August of 2011). 70 20 10, Paul Schneider, Only 1, The Community, Shout Out, The Mind, Things To Think About, The Old, Old Things
70 20 10
Paul Schneider
Only 1
The Community
Shout Out
The Mind
Things To Think About
The Old
Old Things

Lurkers are the 99.989% of Social Media

Lurkers are the 99.989% of Social Media By Chris Abraham Sam Fiorella, Partner at Sensei Marketing, recently wrote “Community Management: The 90-9-1 Rule is Dead,” about how the old concept that 90% of all your followers are just lurking, 9% are engaged, and that only 1% of the community actively produces content. Sam believes this is dead and that it’s closer to 70%/20%/10%, according to some research by Paul Schneider (from back in August of 2011). I don’t know if I agree with this — I…

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