Your skin goes through many changes during your 30s, and thus what you put on your face should change too.

If you are here, you have probably officially hit the second major skin transformation of your life. The first happens around puberty and the second, well most say it comes in our 30s. All of the sudden, the cosmetics that you used to wear are less than flattering and you are left swapping from brand

MUST READ: makeup tips for aging skin in collaboration with Walgreens and Shopstyle. See what products you might want to change to exchange your look

MAKEUP MISTAKES THAT MAKE YOU LOOK OLDER | I am sharing my best tips for avoiding the makeup mistakes that make you look older.

Taking years off of our faces isn’t only achieved with good skincare, genes, or even botox! Nope, there’s this little magical thing called MAKEUP that every single one of us can easily use to shave a couple years off the...Read More

Makeup for women over 40 is all about a few key techniques that will help you look and feel your best. Ahead, makeup artists share their best tips.

Want to make your hazel eyes pop? Your bestie’s got you covered! Discover the best makeup tips and tricks to make your chameleon peepers truly stunning. Click to get the ultimate guide and let your hazel eyes shine!

Here’s my quick and easy 3-minute makeup routine for days when I want to look a little polished but not spend a lot of time getting ready.It’s my “no-makeup” makeup routine. I’d say anyone can use this, but it’s an especially great makeup routine if you’re in your 30s or 40s. All products are linked below, and here is my partner link for $20 off the Beauty Pie Makeup Brushes I mentioned.3-minute natural makeup look | Minimalist 3-minute makeup | Easy makeup routine for work

The no-makeup, natural makeup look is one of the most beautiful makeup looks for anybody— but for women over 40, it’s possibly the perfect l