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Magician Brand Archetype Moodboard
Magician brand archetypes are visionary, charismatic, imaginative, inspiring, transformational, idealistic, spiritual, wise, inventive, holistic, intuitive and divine. Your customers want to feel fascinated, enchanted and bewildered when working with you. When marketing, The Magician should use grandiose, moving and articulate language. Imagery may include high-tech gadgetry on one end of the spectrum or ethereal celestial scenes on the other. Colors palettes should be rich and full.
Sage Brand Archetype Moodboard
The Sage brand archetype is also known the thinker, expert, guru, philosopher, teacher, analyst, and investigator. Your customers want to feel educated, wise, engrossed and informed. When marketing,The Sage should use factual, authoritative and intelligent language. Avoid overly persuasive pitches and hyperbole. Marketing may be polished and dignified. Colors are often neutral or subtle colors such as gray, navy, or white. Use classic, trustworthy fonts.
