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08 GitHub - koukou10/customers_segmentation: The goal of this project is to understand the different types of users through their behavior over time, in order to detect the most likely to purchase.
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The goal of this project is to understand the different types of users through their behavior over time, in order to detect the most likely to purchase.

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koukou10/customers_segmentation

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Customers_segmentation

The goal of this project is to understand the different types of users through their behavior over time, in order to detect the most likely to make purchases.

3 parts :

  • Cleaning and Exploratory analysis
  • Feature engineering and clustering
  • Classification

The main algorithms implemented :

  • Latent Dirichlet Allocation (LDA)
  • Density-Based Spatial Clustering of Applications with Noise (DBSCAN)
  • K-means
  • Random Forests Clasifier (RFC)
  • Gradient Boosting Clasifier (GBC)
  • eXtreme Gradiengt Boosting Clasifier (XGBC)

Result:

Excellent accuracy score for the final classification model (Gradient Boosting (target variable:Customer_Category_km13 )) : 0.987

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The goal of this project is to understand the different types of users through their behavior over time, in order to detect the most likely to purchase.

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