Innovation is key for growth. Companies recognize this and they are doing their best to bring new products to market. R&D expense as a % of sales is up to 18% but the most recent studies reveal how difficult innovation is. Most new products fail either during development or once they reach the market. What can you do? The first step is to identify the reasons that products fail. Companies invest their time and resources in developing a lot of concepts without doing the upfront necessary…
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