Brand system

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The pros and cons of sub-branding and brand extension. Umbrella Branding, Brand Hierarchy, Sub Branding, Branded House, Bad Advertisements, Brand Structure, Logo System, Corporate Stationary, Logo Evolution

If you’re in marketing, you may have heard the terms sub-branding and brand extension. But what’s the difference? Well, there’s a big difference. Let’s break it down. What is sub-branding? Sub-branding is when a main brand creates a subsidiary or ... Read more

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Visual Identity System, Visual System, Graphic Design Photoshop, Visual Identity Design, Visual Language, Interaction Design, Corporate Design, Brand Guidelines, Branding Identity

We collaborated with MakeReign to create their new visual identity and define their brand guidelines. By developing a scalable visual system and presenting it through detailed brand guidelines, we ensured that the visual language will be used consistently…

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