A problem of plenty: Too many OTT players boggling Indian consumers Check more at https://newscnnn.com/a-problem-of-plenty-too-many-ott-players-boggling-indian-consumers/

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If not anything else, the pandemic has been a trend setter. OTT platforms like Hotstar, Netflix and Amazon Prime have seen a significant increase in usage.

Advertising on any OTT platform can be done. The crucial thing to note is that it can be done differently for each platform.

Discover the power of OTT advertising: precise targeting, engaging content, and measurable results. Brands are loving it. Read our blog to know more!

The Cellular Operators Association of India (COAI), which represents India’s top telecom operators, will also suggest a few definitions for OTT communications platforms, according to a draft of the submission it has prepared as part of the consultation process on the proposed Indian Telecommunication Bill, 2022.

Why Brands Should Opt For OTT Advertising? How to advertise on OTT platforms? What is OTT advertising and how can brands utilize it for brand promotion?