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Pop up activation
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The Moodie Davitt Report visits Hainan Island, where Giorgio Armani Beauty’s travelling pop-up store has opened in partnership with China Duty Free Group.
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#DiorSki Pop Up Cafe - SoHo, New York. Find out how mobile pop up shops create one-of-a-kind experiences.
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SDD47_03: New Balance 'Winter Town' Pop-Up Activation, Wujiang Road Shanghai China.
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SDD24/04_02: Explore Elevated Style at Maison Margiela's First Class Travel Exhibition in Shanghai's Jincang Mandarin Plaza flagship store. This temporary installation, symbolising good luck, delves into the brand's Spring / Summer travel-inspired fashion collection IRL. Guests can actively engage with the experience by crafting personalised boarding passes on-site, adding a tangible and bespoke touch to their visit.Pictures courtesy of Maison Margiela.
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How can a storied luxury brand engage a youthful audience to show off its new sportswear collaboration?
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To celebrate 5 years of glass skin, Peach & Lily teamed up with FTP to create an iconic glass bus pop-up highlighting their range of products.
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SDD24/31_04: The Evian Water Shanghai Mountain of Youth Pop-Up merges the purity of French natural mineral water with the dynamic energy of Shanghai. This unique event offers a joyful and refreshing experience, celebrating Evian's global presence and commitment to well-being.Pictures courtesy of Evian Water.
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