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Every business has touchpoints where their brand meets their customers. This is part one of the important touchpoints available for any business. Brand touchpoints are the various interactions consumers have with a brand across different channels and experiences. They are important because they shape perceptions, build relationships, and influence customer decisions, ultimately impacting brand loyalty and success. Use this infographic as a checklist for all your marketing strategies based...

Logos are the face of your company, the harbingers of the all-important first impression. Follow these pro tips to hit your first logo out of the park.

Fueled by social media, the power of branding now lies squarely in the hands of your customers. Learn how you can flip your brand to engage and empower your customers.

Every business has a touchpoint where their brand meets their customers. But these touchpoints can be categorised into three major segments where the customer experiences your brand. The pre-purchase, purchase, and post-purchase experience. Let’s see how Apple does this: Pre-purchase Experience: Apple captivates potential customers through sleek advertising, a user-friendly website, and targeted email campaigns that highlight innovative products. Purchase Experience: Apple offers easy ch...

Let’s get the facts straight, branding activities, such as designing your logo, building your website, or writing a mission statement, are not what creates your brand. Confused? This is because the brand itself lives inside the mind of the customers, so your business does not actually "create" the brand, but you can make efforts to influence the customer's perception of the brand.

TikTok - trends start here. On a device or on the web, viewers can watch and discover millions of personalized short videos. Download the app to get started.

2024: Multiply your brand touchpoints: - Share the right information with the right content - Be helpful at every stage of the buying journey - Provide… | 33 comments on LinkedIn

These are two terms that often get mixed up. A brand’s voice and tone are essential for building trust and connection with its audience. The voice ensures consistency, reflecting the brand’s values and personality across all touchpoints. The tone adapts to resonate with the emotions and context of each message. Together, they create a cohesive identity, foster meaningful relationships, and differentiate the business in a competitive market, ensuring the brand remains memorable and rela...

Some of you asked me why Visual Expression was in red in my Complete Brand infographic. This is because both Brand Identity and Brand Presence are the most visible components of a brand. I have decided to expand on what Visual Expression means by diving deeper into these segments and showing their complete list of components. I hope this infographic helps you understand why your visual expression constitutes the largest customer touchpoint for any brand. Follow @kenny.kenray for more mind...