Vintage Coca-Cola ad

Learn how the U.S. exported itself to European shores following World War II, and why Europeans in some instances accepted this importation, while rejecting it in others.

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𝙲𝚘𝚌𝚊-𝙲𝚘𝚕𝚊 ® 𝙻𝚘𝚜 𝚘𝚌𝚝𝚘𝚐𝚘𝚗𝚘𝚜 𝚗𝚘 𝚙𝚘𝚍𝚒𝚊𝚗 𝚏𝚊𝚕𝚝𝚊𝚛 💀 #design #designer #graphicdesign #graphicdesigner #designinspiration #designprocess #creative #diseño #photoshop #lightroom #halftone #cocacola #coke #disstressed #japan #vintage #texture #aesthetic #aesthetics #photography #photoshopedit

In 1985, Coca Cola debuted 'New Coke' and dropped the 100-year-old popular recipe. That decision lives on in PR infamy. Here's the story.

Agency: FP7/CAIClient: CocaCola® EgyptExecutive Creative Director: Abdi Abdi Creative Director: Ahmed Hafez YounessSenior Graphic Designer: Kareem GoudaAccount Supervisor: Ahmed Youssef

Diet Coke ad from 1990.