The Mini Boden 'WOW Shop' was a web feature designed to bring the clothes alive and show the details within the appliqué products. The 'Outfit-inator' was an online shopping tool to give outfitting advice and aimed to increase average order value.

Browse our girls' tops and T-shirts sale for everyday essentials in standout styles – all designed with love and made to last. Race you to the checkout.

Our back-to-school girls’ and boys’ clothes feature tops, pants, and more in soft fabrics and playful prints. Top marks guaranteed (for style & comfort).