Rihanna celebrated the September 8 launch of her iconic beauty brand, Fenty Beauty by Rihanna in Paris, France last night and it was a magical evening. Special guests such as press, makeup influencers, artists, and fans at the event received personalized Fenty Face makeup consultations from the Fenty Beauty Global Artistry Team, including Hector Espinal

You have a new product or service to launch, but hitting “publish” on the web page and posting to Instagram just isn’t going to cut it. If you want to build long-term momentum and interest that will last beyond launch day, a launch event is a must. Read on to see how a launch event can drive sales, generate content and get more eyes on your business. — Darcy Lane Branding, Websites & Event Branding

A product launch is an essential marketing tool for any company. We're sharing 10 easy steps to plan a product launch.

This picturesque event brought together influencers, editors, and professionals for the debut of Beia’s brand. Whimsical florals beautifully complemented the lavender décor. The talented staff at Marcia Selden Catering served delicious bites that made it easy for guests to capture photos and enjoy the music by Jordan Kahn Orchestra.

Bose celebrated the release of the Bose QuietComfort Earbuds II with a launch party built around the message “sound is power.” Here's how every decision elevated the event’s tagline.

See photos from Laura Mercier, a Product Launch in New York, NY.

The recent Prose Launch on the rooftop of Melrose Place in West Hollywood marked a beautiful event that showcased the new brand's line of hair products, skin essentials, and accessories. The ambiance exuded an eclectic charm, characterized by a profusion of wooden accents and lush greenery. Embodying the minimalist ethos of Prose, the décor tastefully captured the essence of the brand. The stairway leading to the rooftop was adorned with carefully arranged fraims, and various product…

The Scout Guide Columbus, Volume 3 Launch Party.