Before you jump into the visual identity design portion of your branding, take some time to develop a comprehensive brand strategy. What is your brand vision? Who do you serve? What pain points do they have? What value are you offering to them that your competition does not?

What is branding? Today I'm going to set the record straight so you can wrap your head around what the term means and why they are a very important tool to help you grow your business!

Defining brand can be confusing and overwhelming. We use this brand formula (clarity + personality + connection) to take the mystery out of what is a brand.

This list of 60 words to describe your brand voice gives you all the inspiration you need to figure out how to create a brand experience that will turn website browsers into fans. Book more clients online with a brand voice that speaks to your ideal clients.

Struggling with branding your online business? Learn the difference between personal branding and non-personal branding, and discover how an Umbrella Brand can simplify your strategy. Whether you’re a coach, course creator, or service provider or digital marketer, this post helps you decide the best branding approach for your business.

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Having a brand for your business is so important in today’s market, but why is it so important? And, let’s take a step back, what is a brand? And how does it move your business forward? I’m diving into all these questions and more with real world examples, best tips, and what you can do next to build your brand, attract ideal clients, and book out your service.

#gtstudio If you're searching for branding tips and want to rebrand a business, check out this branding guide for creatives. Small business branding and business tips by GT Studio. What is branding and more on the blog

A sneak peek at our upcoming brand workshop. First up, what is a brand? Ask 100 marketers you’ll get 100 different answers. Our approach is built on brand influence. If a brand is a reputation then how can we control it? Well, we can’t. But we can influence it. How? Through how we look, communicate and act as businesses.