Paperwhite is a branding and design studio. We collaborate with like-minded partners to turn everyday experiences into iconic identities and lasting impressions.

Symbol: we created the Pashi’s symbol from a cross-section of a sourdough bread. From the ‘loaf’, we design the cutouts of the ingredients ― flour, water and salt ― using the Fibonacci sequence as inspiration. The logo has fine and delicate lines, gaining a little weight in applications on smaller surfaces. The symbol is also […]

BreadBlok approached Charlie Smith Design to refresh and extend their range of brand assets which we then applied to new packaging and a refreshed look and feel for their website.

Kelesztő is an artisan bakery and meeting point in Szekszárd, Hungary. Since the basic idea (good bread brings good people together) could start a tradition in town, I took inspiration from the traditional color usage and embroidery of the area.

Food: Bread

Branding, Graphic Design, Packaging, Adobe Illustrator, Adobe Photoshop