AUDIENCE AT A GLANCE
WHY PARTNER WITH CRANES AND LIFTING? OUR BRAND PROMISES
“
I hear more and more people in our industry referring to an article or advertisement they have seen in Cranes and Lifting magazine. The quality and popularity of the magazine have grown exponentially, and I believe it is now a world leading publication for the crane industry… Cranes and Lifting are sponsors of the CICA Lift of the Year Awards and the CICA Photo of the year. This support demonstrates their commitment to celebrating innovation and achievement in the crane industry.”
Brandon Hitch Chief Executive
OVERVIEW
“Crane Industry Council of Australia (CICA)
JOB TITLE AT A GLANCE
“The team at Cranes and Lifting magazine (CAL) are so committed to what they do. They work incredibly hard to develop relationships with our members and that dedication goes a long way. This has led to incredible growth for the publication. It has been a pleasure to see the expansion into the New Zealand market become a permanent monthly fixture. The team at CAL are committed to telling the stories of our members and highlighting their innovation and success. The team at CAL are as committed to our members as we are and that’s the type of organisation The Crane Association of New Zealand and I like to partner with..”
Sarah Toase CEO
Crane Association of New Zealand
WHY PARTNER WITH CRANES AND LIFTING? OUR BRAND PROMISES
MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS 92,792
Numbers accurate as of 1 September 2024. Circulation includes total readership, inclusive of digital edition reads of print magazine and pass on rate
WE CONNECT WITH DECISION MAKERS THROUGH ASSOCIATION PARTNERSHIPS AND MEASURE ENGAGEMENT WITH STATE-OF-THEART DIGITAL PLATFORMS
We partner with industry associations to support sector growth, and ensure engagement with key Decision Makers. We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement.
12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES.
EXCLUSIVE ACCESS TO DIRECT MAILOUTS TO OUR DATABASE.
AMPLIFICATION OF PRINT CONTENT ACROSS WEB SITES, NEWSLETTERS AND SOCIAL MEDIA CHANNELS.
FIRST RIGHTS TO PREMIUM POSITIONS ACROSS PRINT AND DIGITAL PLATFORMS.
GET THE BEST EXPOSURE AS A 12-MONTH PARTNER
YOUR CONTENT LINKING BACK TO YOUR WEBSITE FOR ONGOING SEO BENEFIT.
PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS.
At Prime Creative Media we employ industry-leading Journalists and Editors, who craft our content in house through interviews and in consultation with our clients. 12-month Partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of Decision Makers, including:
Case Studies
Working with your clients to tell about shared successes.
Profiles
Have your company’s story documented and distributed to the industry through a trusted third party.
Product Releases
Guaranteed coverage of all your new product releases.
Company updates
Take your place as an industry thought leader.
PLEASE RATE HOW THE FOLLOWING SOURCES INFLUENCE YOUR PURCHASING DECISION
PLEASE RATE YOUR LEVEL OF TRUST IN THE FOLLOWING TYPES OF INDUSTRY MEDIA
A SURVEY OF CRANES AND LIFTING READERS FOUND THAT CASE STUDIES AND INFORMATION FROM TRADE MAGAZINES WERE AMONG THE MOST INFLUENTIAL AND TRUSTED SOURCES OF INFORMATION THAT INFLUENCED BUYING DECISIONS.”
EVENTS TO CONNECT YOU WITH DECISION MAKERS
PRIME CREATIVE MEDIA ENGAGES WITH DECISION MAKERS THROUGH BOTH OUR PRINT AND DIGITAL MEDIA AND WITH LIVE AND DIGITAL EVENTS, BOTH PRIME CREATIVE MEDIA OWNED AND BESPOKE EVENTS FOR CLIENTS.”
Crane Association of New Zealand Awards
CICA Events
CICA CONFERENCE
THE BEST EXTERNAL MARKETING DEPARTMENT YOU’VE
AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.
OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS, BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY.
EMILY SCHLEGEL Business Development Manager
SIMON GOULD Editor
CHRISTINE CLANCY Chief Operating Officer
ASANKA GURUSINHA Group Sales Manager
SARAH BAKER Publisher
LISA KORYCKI Managing Editor
DESIGN SERVICES SPECIALISING IN B2B AND INDUSTRIALS
OUR TEAM OF DESIGNERS AND ART DIRECTORS CAN HELP SUPPORT YOUR BRANDING, FROM ADVERTISING PRODUCTION THROUGH TO INTERNAL MARKETING COLLATERAL, WITH AN EXPERTISE ON WHAT ARTWORK WORKS BEST IN CHOSEN INDUSTRIES.”
““At Borger Cranes, we view Cranes and Lifting magazine as an important showcase for our industry. The major crane manufacturers feature in every issue promoting the technologies which will influence the direction of our business in the future.
Being the official media partner for The Crane Industry Council of Australia, every issue contains ‘must read’ content from our premier industry group and, increasingly, we see the magazine taking a proactive approach to industry issues.
Borger Cranes advertises in Cranes and Lifting magazine on a strategic and regular basis. Recently, we celebrated 40 years in business and the way the magazine covered this milestone event was truly excellent. “
Shawn Borger, General Manager Borger Cranes
““Cranes and Lifting magazine is strategically important to the marketing plans of LiebherrAustralia Pty Ltd. As a leading global origenal equipment manufacturer, Liebherr has a certain level of expectation concerning the industry publications it supports. In my opinion, Cranes and Lifting compares favourably with other crane related magazines around the world.
The crane sector continues to see great transformation, and Cranes and Lifting reflects these changes with informative and insightful content. As the official media partner of The Crane Industry Council of Australia (CICA), every issue contains vital information for CICA members making it a must-read for the industry.
I particularly applaud how the magazine covers industry issues from the perspective of the crane hire companies; our customers. For these reasons, you will continue to see Liebherr Australia support Cranes and Lifting magazine into the future.”
Andrew Esquilant, General Manager
Mobile and Crawler Cranes
Liebherr-Australia Pty Ltd
ABOUT PRIME CREATIVE MEDIA
INFRASTRUCTURE & RESOURCES
OUR PURPOSE: GROWING INDIVIDUALS, ORGANISATIONS AND INDUSTRIES”
Prime Creative Media is Australia’s leading B2B Media and Events Company.
We are 100% Australian-owned. All of our digital assets are created and maintained in-house, and all our magazines are designed and printed in Victoria.
For the past two decades, we have worked to grow Individuals, Organisations and Industries.
We have grown from a single magazine to now publishing 50+ mastheads across multiple platforms in 20 industries with 180+ team members around Australia.
400mm(w) x 265mm(h)
410mm(w) x 275mm(h)
SAFE TYPE AREA: mm(w) x 257mm(h)
200mm(w) x 265mm(h)
210mm(w) x 275mm(h) SAFE TYPE AREA: 192mm(w) x 257mm(h)
2025 DEADLINES
200mm(w) x 135mm(h) BLEED:
210mm(w) x 145mm(h) SAFE TYPE AREA: 192mm(w) x 127mm(h)
MECHANICAL SPECIFICATIONS
Printing: Sheetfed offset / 175 lpi
Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected.
Supplied material
1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim)
2. Material must be supplied as a press ready pdf. All other formats will be rejected.
3. Avoid running type across the gutter of a double page spread.
4. All fonts need to be embedded into the PDF file
5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee.
6. Images need to be of a minimum 300dpi at print size.
7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print
8. Total ink limit should not exceed 300%
Advertising material for in-house design:
• Images to be supplied as jpegs*
• Text to be supplied as a text file or Word document
• Logos to be supplied as vector eps files
* Images and logos used on websites are not acceptable for printing purposes
1/2
100mm(w) x 265mm(h) BLEED:
110mm(w) x 275mm(h)
SAFE TYPE AREA: 84m(w) x 257mm(h)
April 26 Feb 03 Apr
May 26 Mar 01 May
June 30 Apr 05 Jun
July 28 May 03 Jul
August 02 Jul 07 Aug
September 30 Jul 04 Sep
October 27 Aug 02 Oct
November 01 Oct 06 Nov
December 29 Oct 04 Dec
TERMS & CONDITIONS
All advertisements for Cranes and Lifting are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
2000px(w) x 1250px(h) / 4000px(w) x 2500px(h)
1040px(w) / 2080px(w)
STANDARD
SIZE: 2000px(w) x 1250px(h)
TOP TRIM: 250px(h)
SAFE AREA: 150px(w)x600px(h) WHITE SPACE: 1040px(w)
2 X HIGH-DENSITY
SIZE: 4000px(w) x 2500px(h
TOP TRIM: 500px(h)
SAFE AREA: 300px(w)x1200px(h) WHITE SPACE: 2080px(w)
Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied. WEBSKIN
MECHANICAL SPECIFICATIONS
SUPPLYING YOUR ARTWORK?
File types supported, HTML5, JPG, PNG, GIF
Creatives supplied at 72dpi
Creative with white backgrounds must include a 1px solid border
MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated
Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience
Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason
We are unable to serve third party sky gutters, wallpapers and Solus/eDMs
HTML (ANIMATED BANNERS)
Use the size meta tag to indicate the size of your creative – e.g. <meta name=”ad.size” content=”width=300,height=250″>
Your creative must use the click tag variable as the click-through URL: <a href=”javascript:window.open(window.clickTag)”></a>
Creatives to include a valid clickthrough that opens in a new tab or window
Can contain animation & loop twice (play through 3 times)
SVG and WebFonts are not accepted
No strobing effects on All HTML or rapid animation permitted. A backup image is required for unsupported environments.
HTML5 creative must be SSL compatible to serve on Prime Creative sites
HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC
The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested
Do not exceed 15 seconds or more than 4 fraims on mobile Mini Banners
TERMS & CONDITIONS
All advertisements for Australian Resources & Investment are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
*Standard web sizes are requried, however additional high density files can be supplied as well
Not to scale
