Paperwhite is a branding and design studio. We collaborate with like-minded partners to turn everyday experiences into iconic identities and lasting impressions.

Symbol: we created the Pashi’s symbol from a cross-section of a sourdough bread. From the ‘loaf’, we design the cutouts of the ingredients ― flour, water and salt ― using the Fibonacci sequence as inspiration. The logo has fine and delicate lines, gaining a little weight in applications on smaller surfaces. The symbol is also […]

Food: Bread

BreadBlok approached Charlie Smith Design to refresh and extend their range of brand assets which we then applied to new packaging and a refreshed look and feel for their website.

Take one visual sweep through the bread aisle, and you’ll find your eyes immediately glazing over, underwhelmed with the carb-colored hues. There’s a new design hitting shelves, though, from Sola, a leader in the low-carb bread, bagels, buns, and granola space. The low-carb bread line turned to New York-based We Are A Studio to create […]