The brand JNCO Jeans represents a perfect example of a fashion brand that follows the PLC chart. Conceptualized in the late 80s, JNCO Jeans drew inspiration from the burgeoning skate and rave culture in America. The meteoric rise of the brand was seen in the mid 90s and was based off the iconic JNCO silhouette pictured above. In 1995, the brand reported profits of 35 million dollars. By 1998 the brand had quintupled profits reporting over 186 million dollars in sales.