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Knowing where to start when you're selecting a diamond can be a bit daunting, but here is everything you need to know about quality diamond education.

The strikingly beautiful and scintillating diamond jewellery has never failed to impress any woman till date. Diamond jewellery is evergreen. It’s timeless and signifies glamour, luxury and indulg…

The 4 C's of Diamonds 💎 ⁣ ✨ #Clarity ✨ #Cut⁣ ✨ #Color ✨ #Carat ✨⁣ It's important to keep these factors in mind when selecting the right diamond for you or the lucky someone you're gifting it to! Shop our diamond collection from home and trust that your LeoDaniels team is here to help you through the process, start to finish!⁣ #diamonds

Discover more about lab grown diamonds and the different characteristics that makes them such a popular alternative to natural, earth-mined diamonds.

Shop smart! Knowing the diamond basics makes finding the perfect stone for your engagement ring setting a snap.

Diamond Cut Chart

Learn about a diamond's 4Cs -- clarity, carat, cut and color. Make an informed decision at the Shane Co. by learning how the professionals buy diamonds.

Have you ever noticed all else being equal, an eye-clean diamond will appear very similar to a flawless one? Surprisingly, diamond clarity does not impact the stone's beauty until the inclusions are not very large and dark, numerous or located in the centre of the stone.